Umxholo
Inkqubo ye- Iinjongo zeqhinga okanye imigca yeqhinga yenkampani, iziko okanye umbutho ziinjongo zexesha elifutshane okanye eliphakathi ezimisele ukuziphumeza, ngokwesakhelo sezicwangciso-qhinga ezahlukeneyo okanye iimeko ezahlukeneyo eziphunyeziweyo, ngokuhambelana noko kusekwe kumbono nakumnqophiso othile.
Yiseti yeenjongo icacile, imfutshane, iyafikeleleka kwaye inokulinganiswa, ezinokuthi emva koko ziguqulelwe kwiseti yezenzo eziphathekayo kunye nezigqibo ezifuna ukusondeza umbutho ukufezekisa injongo okanye ubizo lwayo.
Yiyo loo nto iinjongo zesicwangciso esembindini wokusebenza kwayo nayiphi na inkampani okanye umbutho, kwaye ukusuka kumlinganiso wayo ukusebenza kwayo kunokuvavanywa. Eyona ndlela ixhaphakileyo yoku yi-SWOT (okanye i-SWOT): uhlalutyo lwamandla, ubuthathaka, amathuba kunye nosongelo lombutho.
Ngale ndlela, iinjongo zesicwangciso-qhinga zichaza amanyathelo amakalandelwe kwaye abekwe, ngandlela thile, isikhokelo ekufuneka silandelwe ekufezekiseni izicwangciso zombutho. Kuba kuyinto eqhelekileyo ukuba iyunithi, isebe okanye uququzelelo lulandele ezalo iinjongo zeqhinga, zenziwe zeenkampani xa zizonke.
Okokugqibela, kufanele ukuba kukhunjulwe ukuba igama elithi "ubuchule" livela kwimikhosi yezomkhosi, apho iindlela zokulwa zisetyenziselwa ukujongana notshaba oluthile ngendlela elula.
Ingakukhonza: Imizekelo yeenjongo zobuqu
Imizekelo yeenjongo ezicwangcisekileyo
- Ukusuka kwinkampani yokuthumela. Iinjongo zesicwangciso senkampani kule ndawo inokuba kukwandisa ukuhamba kweehambo zayo, ukwandisa ukusebenza kwayo kumhlaba wesizwe okanye, ngokuchanekileyo, ukuya kwiindlela zamazwe aphesheya.
- Ukusuka kumbutho ongajonganga kwenza nzuzo. Olu hlobo lombutho, iinjongo zesicwangciso ngokungathandabuzekiyo ziya kwalatha ekubonakaleni kwemisebenzi yayo, umzekelo, kumajelo eendaba aphambili amazwe, okanye inokuba linani elithile labanikezeli kunye nabanikeli abazinikele kwisemester nganye.
- Ukusuka kwintsebenziswano yokutyala imifuno. Olu hlobo lombutho unefuthe eliphantsi kwezoqoqosho likwanazo neenjongo zesicwangciso-qhinga ezicwangciswe kakuhle: ukwandisa isivuno sezityalo inyanga nenyanga, ukujikeleza izityalo ngokufanelekileyo ukuze ungagqibi umhlaba okanye ukunciphisa inani lentengiso ihlala ingathengiswanga, inokuba yimizekelo yayo.
- Ukusuka kwinkampani yoyilo lwewebhu. Iinjongo zesicwangciso senkampani yolu hlobo zinokukhomba ekukhuleni kwepotifoliyo yomthengi, ekubekweni komsebenzi wayo phakathi kwamanyathelo abalulekileyo kwingingqi okanye nokuba zihambise iinkonzo zayo, umzekelo, ngokubhekisele kwiindawo zenkqubo, ukuthengisa kunye ukukhuphela ngaphandle ukugubungela ii-niches ezintsha zeemarike.
- Ukusuka kukuqalisa kokutya okukhawulezayo. Iinjongo zesicwangciso salo naliphi na iphulo zihlala zifana okanye zingafani, kuba zijolise ekuvuleni abathengi, ukukhuthaza igama lenkampani kunye nokuguqula utyalomali lokuqala lweprojekthi lube yinzuzo ngokukhawuleza. Nangona kunjalo, kuba sithetha ngokutya okukhawulezayo, kungafuneka sibandakanye iinjongo ngokubhekisele kwisondlo sabathengi bakho, ukulahlwa kwenkunkuma kunye nezinye izinto ezifanayo.
- Ukusuka kwiziko lemfundo. Isikolo sabucala, umzekelo, okanye iziko lezifundo zabadala, liya kujolisa ekucingeni iinjongo zazo zobuchule kwimisebenzi engaphezulu yolondolozo, ukubekwa kweliso kunye nokufunyanwa kwabaqeqeshi abatsha bokufundisa, kunokuba boyise iimarike okanye ukwanda kwezorhwebo. Nangona kunjalo, ezo njongo zinokuba nzima okanye zibe nzima ngakumbi kunezo zenkampani.
- Isuka kumpapashi woncwadi. Bobabini abapapashi abazimeleyo kunye neenkampani ezinkulu zokupapasha ziyakhuphisana ekufumaneni imisebenzi yababhali abagqwesileyo, zibenze babonakale kwimarike yabafundi kunye nokwandisa ukuthengisa ngokukhuthaza kunye nobudlelwane boluntu. Konke oku ngokungathandabuzekiyo kuya kukhokelela ekusekweni kweenjongo ezithile zeqhinga, njengokujoyina umbhali othile, ukuqala ingqokelela entsha okanye ukuthatha inxaxheba ngempumelelo kumnyhadala weencwadi obalulekileyo.
- Ukusuka kumzi-mveliso webhotile. Olu hlobo lweshishini luya kulandela iinjongo zesicwangciso-qhinga ezivumela ukuba ikwazi ukwandisa inkqubo yokuvelisa, ifumane izabelo ezinkulu kuthengiso lwezorhwebo kwaye, ngendlela efanayo, iqeqeshe, ikhusele kwaye igcine abasebenzi bayo kwiimeko ezifanelekileyo. Umzekelo weenjongo zesicwangciso-qhinga isenokuba kukufunyanwa koomatshini banamhlanje, okanye ukubuyiselwa ngokukhawuleza kwabasebenzi abashiyileyo.
- Ukusuka kwinkampani yetekhnoloji. Masicinge ngalo mzekelo ukuba ujongene nenkampani yeselfowuni: iinjongo zakho ezicwangcisekileyo ngokuqinisekileyo ziya kwalatha kwizinto ezintsha (ukuphuhlisa iimodeli ezintsha kunye nezinye ezitsala amehlo), ukuthengisa (ukwandisa ubukho beendaba zenkampani) kunye nabasebenzi. ukukhula kwabasebenzi).
- Ukusuka ebhankini. Iinjongo ezicwangcisiweyo zebhanki ephakathi ziya kwahluka, ngokuxhomekeke kububanzi bemidla yayo (ibhanki yezolimo ayifani nebhanki yamazwe aphesheya kunye neinshurensi), kodwa ngokubanzi singacinga ukuba ziya kubandakanya ukukhula kwe ipotifoliyo yabathengi kunye nabatyali mali., Ukuveliswa kwezahlulo ezinkulu ezivela kwiinkqubo zemboleko, njl.
Ingakukhonza: Imizekelo yeeNjongo Jikelele kunye neeNgcaciso ezithile
