Umxholo
A isilogeni sisiqubulo okanye isihloko, esisetyenziswa ngokubanzi kwintengiso. I-slogan ibinzana eliqulathe igama elinye okanye amagama achaza uphawu kwaye, ngokubanzi, ihamba nelogo (isazisi sophawu).
Isilogeni sizisa intsingiselo kwilogo kwaye sinceda ukuseka uphawu kwindawo yentengiso. I-slogan ayibonisi uphawu kuphela kodwa ikwabonisa umthengi (ekujoliswe kubo) ukuze le nto, ichonge imveliso kunye nesenzo sokusetyenziswa.
Igama lesiNgesi "isilogeni" lithetha "isikhalo sedabi". NgesiSpanish kucetyiswa ukuba kusetyenziswe igama elithi isiqubulo kunye nobuninzi baso ngesivakalisi: izilogeni.
Ukusetyenziswa kwesiqubulo
Isilogeni sinokusetyenziselwa ukuqaphela:
- Uphawu
- Imveliso
- Iphulo lezopolitiko, lenkolo okanye lentengiso
Inkqubo yokudala isiqubulo
Umntu oza nesilogeni uhlala eyila okanye esenza intengiso esidlangalaleni esekwe kuphando lweemarike kunye novavanyo lwentengiso ukuze kuchongwe ukwamkeleka koluntu olufumanayo.
Akukho sakhiwo simiselweyo kodwa kuyacetyiswa ukuba sibe sifutshane (phakathi kwegama elinye ukuya kwintlanu) kwaye siqulathe amagama alula nokukhumbula lula. Ukongeza, kubalulekile ukuba ihambise uphawu lophawu. Abenzi beefayile ze izivakalisi Basebenzisa imithetho ye-mnemonic, oko kukuthi, imigaqo ekhunjulwa ngokulula enje ngezicengcelezo okanye amabinzana aqhelekileyo kuluntu oluthile.
Iimpawu zesilogeni
- Uninzi luqala ngesenzi esinyanzelekileyo, njengendlela yokunyanzela umfundi ukuba enze isenzo. Umzekelo: "Hlawula imali encinci ngokuhamba" (iTurismocity)
- Kufuneka ibe ngqo kwaye ingabonakali, ukwenzela ukuba iqondwe ngokulula ngumthengi. Umzekelo: "Incasa yentlanganiso" (Quilmes)
- Ibonisa isibonelelo esiziswa sisenzo sesenzi esisetyenziswa kwisilogeni. Umzekelo: "Wonga kakuhle" (Jonga)
- Ingatshintsha ngokuhamba kwexesha, kuxhomekeke kwiimfuno zabaphulaphuli bakho kunye notshintsho eluntwini. Umzekelo: UMc Donalds utshintshe isithethe sakhe "NdinguLovin 'It" (Ndiyayithanda) yaba ngu "Lovin'Beats Hatin" (engenayo inguqulelo)
Imizekelo yezilogeni
- I-Adidas: "Akunakwenzeka akukho nto"
- Ala: "Ngaphezulu komhlophe, Ala omhlophe"
- I-Apple: "Cinga ngokwahlukileyo"
- IArcor: "Ixesha lomlingo"
- Avis: "Sizama nzima"
- Avon: "Inkampani yabafazi"
- Bic: "Akazi ukuba angaphumeleli njani"
- Intsikelelo: "IsiKhethi esiKhawulezayo esiPhezulu" (Bafunxa ngakumbi, ngokukhawuleza nangcono)
- Indlu yeCafé Maxwell: "Kulungile ukuya kwinqanaba lokugqibela"
- IBhodi yeProsesa yobisi yaseCalifornia: "Unobisi?" (Unalo ubisi?)
- Candy Crush: "Uhlobo lomdlalo wecocaine"
- Canon "Ndikuvuyela njalo"
- I-Chevrolet: "Kwaye iCheyenne ihambile?"
- I-Cosmopolitan: "imibuzo yesondo. iingcebiso zesondo. iinkcukacha zesondo ”(Uphando malunga nesondo, iingcebiso ngesondo, iinyani malunga nokwabelana ngesondo)
- De Beers: "Idayimani ingunaphakade"
- Iklabhu yokutsheva ngeDola: “Shave Time. Cheba Imali ”
- UDonelli: "Iikawusi ezinde kakhulu"
- UDuvalín: "Anditshintshi iDuvalín ngayo nantoni na"
- UGillette: "Eyona ilungele indoda"
- H-24: "Ikhaya libhalwa ngo-H, kunye no-H-24 ngaphandle kokulingana"
- Hellman's: "Yenza ubuso beHellman"
- Herdez: "Yenziwe ngothando"
- I-HP: "Invent" (qamba)
- Jarritos: "Oh balungile ..."
- IJetta Volkswagen: "Wonke umntu uneJetta, ubuncinci kwiintloko zabo"
- I-Kodadk: "Yabelana ngamaxesha. Yabelana ngobomi ”(Yabelana ngamaxesha. Yabelana ngobomi)
- UKola Loka: "Ukubetha ngenqindi"
- Lexmark: "Ukuthanda izimvo zokuprinta"
- Inxibelelene: "Nxibelelana nabantu ngaphandle kwesizathu"
- U-L'Oréal: "Ngenxa yokuba ubalulekile"
- I-M & M: "Ithilethi inyibilika emlonyeni wakho, hayi esandleni sakho"
- Mammoth: "Ngenxa yeso sidlo sinoburhalarhume ... Mammoth"
- IMasterCard: “Kukho izinto ezingenakuthengwa ngemali. Yonke enye into, kukho iMasterCard. "
- Mc Donald: "Ndiyayithanda"
- MW: “Owona Matshini Bokuqhuba Bokugqibela”
- I-Nescafé: "Vuka ebomini"
- INetflix: "Andikwazi kuthatha isigqibo" (andinakugqiba)
- Nike: "Yenza nje"
- INokia: "Idibanisa abantu"
- Pepsi: "Phila ngoku"
- I-Pinol: "I-Pinol, i-Pinol, i-aromatize, iyacoca kwaye ibulala iintsholongwane"
- Sabritas: "Awungekhe utye enye"
- I-Skype: "Umhlaba wonke ungathetha simahla"
- Sony: "Yenza uBelive"
- Indlela engaphantsi: "Yitya intsha"
- Tecate: "Kwabo balala"
- UTesco: "Bonke Abancinci Bayanceda"
- Imfihlo kaVictoria: "Umzimba wawo wonke umzimba"
- UVitacilina: "Ekhaya, kumasifundisane naseofisini, uneVitacilina. Ah yeka iyeza elilunge!"
- Wikipedia: "Intyilalwazi yasimahla"
