Imizekelo yoMnqophiso, umbono kunye namaxabiso enkampani - I-Encyclopedia

Umnqophiso, umbono kunye namaxabiso enkampani - I-Encyclopedia

Umxholo

Yintoni umsebenzi wenkampani?
Uyintoni umbono wenkampani?
Athini amaxabiso enkampani?
Imizekelo yemishini, umbono kunye neenqobo ezisemgangathweni

Kuhlala kuthethwa ngako imishini, umbono kunye neenqobo ezisemgangathweni kwimeko yonxibelelwano lwendibaniselwano kunye nesazisi seshishini. Ezi zintathu iikhonsepthi ezahlukeneyo ezishwankathela ifilosofi yenkampani, Iluncedo lokungakwazi ukuyihambisa kuphela kubaxumi okanye abantu onxulumana nabo kwaye ube nomfanekiso obonakalayo kwimarike, kodwa kunye nokukhokela amanyathelo kunye nezigqibo zexesha elizayo.

Yintoni umsebenzi wenkampani?

Inkqubo ye- umsebenzi yenkampani sisizathu sayo sokuba, isizathu sayo sokusebenza ebusweni babaphulaphuli ekujoliswe kubo kunye niche ethile yentengiso. Ngaphandle kokuba nenzuzo kunye nokuvelisa inzuzo, yonke inkampani ijolise ekwaneliseni isidingo kwaye inendlela yokwenza oko eyahlula kwabanye kwicandelo layo.

Le mishini inokuchazwa ngokulula ngokuzama ukuphendula le mibuzo ilandelayo: Senza ntoni? Yintoni ishishini lethu? Baphi abantu esijolise kubo kunye nendawo esisebenza kuyo? Yintoni eyahlula abo sikhuphisana nabo?

Bona kwakho: Imizekelo yeeNjongo zeQhinga

Uyintoni umbono wenkampani?

Inkqubo ye- umbonoEndaweni yoko, inento yokwenza nekamva elinqwenelekayo kwinkampani, oko kukuthi, ngemeko enokufikelelwa ngexesha elikhuthaza iinjongo zexesha elide. Oku kufuneka kube yinyani, ikhonkrithi kwaye isebenze njengenkuthazo kwiprojekthi yeshishini.

Umbono unokugqitywa ngokuzama ukuphendula le mibuzo ilandelayo: Sizimisele ukufezekisa ntoni? Siza kuba phi kwikamva? Ngubani endifuna ukumenzela into endiyenzayo? Yeyiphi imisebenzi yethu yexesha elizayo?

Athini amaxabiso enkampani?

Okokugqibela, i amaxabiso shwankathela imigaqo-nkqubo yokuziphatha exhasa umoya wenkampani kwaye uyinike ikhowudi yokuziphatha kunye nesigqibo. Ngaba Inkampani "ubuntu" kwaye zenziwe kwimithetho yayo yangaphakathi nangaphandle ngenjongo yokusebenza kwayo.

Ukwenza amaxabiso eshishini, angaze abe ngaphezulu kwesithandathu okanye isixhenxe, kuya kufuneka uphendule imibuzo: Siza kuzifikelela njani iinjongo zethu? Zeziphi izinto esiza kuzenza nesingazukuzenza xa usendleleni? Sikholelwa entwenini njengombutho? Yeyiphi imigca esingazukuyiwela kwaye yeyiphi imigaqo esiza kuyiphakamisa?

Imizekelo yemishini, umbono kunye neenqobo ezisemgangathweni

Nestlé eSpain

Umnqophiso: Ukuba negalelo kwisondlo sabantu, impilo kunye nentlalo-ntle, ukwenza iimveliso ezisemgangathweni ophezulu zifumaneke nanini na emini nakuwo onke amabakala obomi, kunye nokulawula amashishini ngendlela edala ixabiso lenkampani ngaxeshanye kunoluntu.

Umbono: Ukuze ube yinkampani eyaziwayo njengenkokheli kwezondlo, impilo kunye nentlalontle kwihlabathi liphela ngabathengi bayo, abasebenzi, abathengi, abathengisi kunye nabo bonke abachaphazelekayo abanxulumene nomsebenzi wenkampani.

Imilinganiselo:

Gxila kuphuhliso lweshishini lwexesha elide ngaphandle kokulahla imfuneko yokuqhubeka nokufumana iziphumo ezizinzileyo zabanini zabelo.
Ukudalwa kwexabiso ekwabelwana ngalo njengeyona ndlela isisiseko yokwenza ishishini. Ukwenza ixabiso lexesha elide kubanini zabelo, kufuneka senze ixabiso eluntwini.
Ukuzibophelela kwiinkqubo zeshishini ezizinzileyo nezikhusela izizukulwana ezizayo.
Yenza umahluko kuyo yonke into esiyenzayo ngokuthanda ukuphumelela kunye nokwenza izithuba kubantu esikhuphisana nabo ngoqeqesho, isantya, kunye nokuphunyezwa ngaphandle kwempazamo.
Qonda into eyongeza ixabiso kubathengi bethu kwaye ujonge ekunikezeleni ngexabiso kuyo yonke into esiyenzayo.
Khonza abathengi bethu ngokuhlala sizicela umngeni wokufikelela kwinqanaba eliphezulu leemveliso zethu kwaye singaze sibeke emngciphekweni imigangatho yokhuseleko lokutya.
Ukuphuculwa okuqhubekayo ngokugqwesa njengendlela yokusebenza, ukunqanda utshintsho olukhulu kunye nequbuliso.
Imeko engaphezulu kokujonga okuqinisekileyo kwishishini, okuthetha ukuba izigqibo zithathe inyathelo kwaye zisekwe kwinyani.
Intlonipho nokuvuleleka xa kufikwa kwiinkcubeko namasiko awahlukeneyo. UNestlé uzabalazela ukuzibandakanya kwiinkcubeko nakwizithethe zelizwe ngalinye asebenza kulo, ngelixa egcina ukuthembeka kwimilinganiselo nemigaqo yeNkampani.

Isancor

Umnqophiso: Yongeza ixabiso kubisi ukuze kuzuze abahlobo.

Umbono: Ukuba ziinkokheli kwicandelo lesizwe lobisi, ngokuqikelela okunamandla kwilizwe liphela, ngokusekwe kwimigaqo yokusebenzisana kunye neemveliso ezintsha ezinegalelo kwisondlo kubathengi.

Imilinganiselo:

Ukusebenzisana
Uqeqesho olusisigxina
Ukuba bhetyebhetye kunye nokuziqhelanisa notshintsho
Ukuyila okungapheliyo kwiinkqubo kunye neemveliso
Ukuzibophelela kumgangatho kunye nesondlo
Ukuqhelaniswa kwabathengi kwiimveliso kunye neenkonzo
Ukugcinwa kwendalo
Uxonduva lomsebenzi wasekuhlaleni

Igumbi leSizwe lezoRhwebo lesiXeko saseMexico

Umnqophiso: Sithathe ukuzibophelela noxanduva lokumela, ukukhusela nokukhuthaza imisebenzi yezorhwebo, iinkonzo nokhenketho eMexico City, sinikezela ngeenkonzo ezisemgangathweni ezihlangabezana nokulindelweyo koosomashishini abayinxalenye yobulungu.

Umbono: Sonke thina bathatha inxaxheba emsebenzini weQumrhu sinenjongo enye, ukufezekisa ukuba i-Chamber idityanisiwe njengeziko labameli beshishini kunye nodumo olukhulu kunye nesiko eMexico.

Imilinganiselo:

Ukuzibophelela noxanduva lokumela, ukukhusela kunye nokukhuthaza imisebenzi yeshishini.
Ukukhonza lilungelo.

Inkampani yeCoca-cola eSpain

Umnqophiso:

Hlaziya umhlaba
Khuthaza amaxesha wethemba kunye nolonwabo
Yenza ixabiso kwaye wenze umahluko

Umbono:

Abantu: Ukuba yindawo elungileyo yokusebenza, ukuba abantu baziva bephefumlelwe ukuba banikele ngokusemandleni abo yonke imihla.
Iziselo: Nika ipotifoliyo eyahlukeneyo yeemveliso ezisemgangathweni ezilindelekileyo kwaye ziyanelisa iminqweno neemfuno zabathengi.
Abalingani: Phuhlisa inethiwekhi ukwenza ixabiso elihlala lihleli.
IPlanethi: Yiba ngummi onoxanduva owenza umahluko ngokunceda ekwakheni nasekuxhaseni uluntu oluzinzileyo.
Izibonelelo: Yandisa imbuyekezo kubanini zabelo ngelixa ugcina uxanduva ngokubanzi lweNkampani.
Imveliso: Ukuba ngumbutho osebenzayo kwaye onamandla.

Imilinganiselo:

Ubunkokeli: ukuzama ukubumba ikamva elingcono.
Ukusebenzisana: ukuphucula italente ehlangeneyo.
Ingqibelelo: yenza izinto elubala.
Ukuphendula: uxanduva.
Umnqweno: ukuzibophelela entliziyweni nasengqondweni.
Ukwahluka: ukuba noluhlu olubanzi lweemveliso kunye nokubandakanywa njengabo.
Umgangatho: khangela ukugqwesa.

Ruby irub

Umnqophiso: Zigqithise. Yenza ubutofotofo belixesha obuzaliswe bubugcisa bodwa. Uyilo lwezacholo ukuze ufumane amava ahlukileyo. Ukuba namaqela abaqulunqi kunye neengcibi zegolide ezifunda rhoqo ukwenza ingqokelela yobugcisa bezacholo. Nceda iqela lethu lisebenzise amandla alo apheleleyo okwenza ubucwebe obunesazisi ngokuphakamisa nabani na onxibe lona. Ukuqhubeka nokuvelisa umgangatho ophezulu ngeenjongo zokuba itywina lethu limele eyona migangatho iphezulu yemveliso kwizacholo. Umceli mngeni kukuzikhuthaza rhoqo kunye nokwenza izinto ezintsha ukuze senze ingqokelela ekhethekileyo. Khuthaza umlingo kunye namandla ngokudala kwethu.

Umbono: Siyi-avant-garde inkampani ejolise kuwo onke amaxesha ukuba:
Yenza isitayile sobucwebe esekwe kumbono wobugcisa bejewel. Ukufezekisa ukuqaphela eyona inzima. Ukufezekisa ukuba iqela lethu liyaziphucula imihla ngemihla, ngokuthatha inxaxheba ngokubonakalayo ngezimvo, iingcebiso kunye nezisombululo ezilungileyo. Fezekisa iziqwenga zeIconic: Yenza isitayile esaziwayo esinobuntu obomeleleyo. Ukuzibeka phambili kwimeko yefashoni yobucwebe beli xesha. Sinqwenela ubucwebe bethu ukuba sibe nolwalamano ngokweemvakalelo kunye nabanini bazo, ukuhambisa umlingo, uthando kunye neemvakalelo.

Imilinganiselo:

Yima kwiintsika ezimbini ezisisiseko: ubunzulu kunye nokunyaniseka, ngokusekwe kukuzinikela okuqinisekileyo kuxanduva njengomgangatho wokuziphatha kuzo zonke izenzo zethu.